Our floss is third-party tested for PFAS. Results return non-detect—meaning no measurable traces under industry-standard testing.
Fluoride-free formulations
None of our oral care products contain fluoride. Instead, we use ingredients like xylitol and calcium carbonate to support a healthy mouth — without relying on chemicals that come with warnings.
No hydroxyapatite
We intentionally leave it out. While often used in “clean” formulas, hydroxyapatite still interferes with the body’s natural remineralization process. We choose to support the body, not override it.
Safety & Sourcing
We prioritize sourcing the safest ingredients we can find and conduct rigorous testing to not only meet but exceed and outperform the most rigorous government standards. We are proud that every serving size of our products is Prop 65 compliant.
Supports natural function
Whether it’s xylitol for oral health or arrowroot for odor control, every product is formulated to work with your body — not mask symptoms or force outcomes.
Made in the USA
All of our personal care and cosmetics are proudly made in the USA, except The Floss, which is made in Italy to meet our ingredient and manufacturing standards.
My kids love this toothpaste! I have to keep it out of reach so they do not eat the whole tube! I love the peace of mind of the ingredients, yay Zebra!
My kids love this toothpaste! I have to keep it out of reach so they do not eat the whole tube!
Brittany S.
Verified Customer
Great toothpaste
This toothpaste is my new favorite brand!
This toothpaste is my new favorite brand!
Virginia B.
Verified Customer
My favorite new gloss
Out of all of the new glosses this one is my favorite. XOXO gives the sweetest softest pink pigment.
Out of all of the new glosses this one is my favorite. XOXO gives the sweetest softest pink pigment.
Alessandra R.
Verified Customer
Tooth sensitivity- gone!
I have really sensitive teeth, but after a few months of using zebra, that sensitivity nearly disappeared!
I have really sensitive teeth, but after a few months of using zebra, that sensitivity nearly disappeared!
Browning B.
Verified Customer
Best ever!
Love these! Perfect for travel too!
Love these! Perfect for travel too!
Amy
Verified Customer
The best non-tox floss on the market!
I have tried so many different brands of non-toxic floss and they all hurt my hands to use and constantly broke while flossing. Zebra never breaks even in my tightest teeth and feels so clean! Worth it!!
I have tried so many different brands of non-toxic floss and they all hurt my hands to use and constantly broke while flossing. Zebra never breaks even in my tightest teeth and feels so clean! Worth it!!
Hannah
Verified Customer
Obsessed
This is the perfect clear gloss with a touch of sparkle. A permanent staple in my bag from now on.
This is the perfect clear gloss with a touch of sparkle. A permanent staple in my bag from now on.
Alicia F.
Verified Customer
Kid Approved
My kids love this toothpaste! I have to keep it out of reach so they do not eat the whole tube! I love the peace of mind of the ingredients, yay Zebra!
My kids love this toothpaste! I have to keep it out of reach so they do not eat the whole tube!
Brittany S.
Verified Customer
Great toothpaste
This toothpaste is my new favorite brand!
This toothpaste is my new favorite brand!
Virginia B.
Verified Customer
My favorite new gloss
Out of all of the new glosses this one is my favorite. XOXO gives the sweetest softest pink pigment.
Out of all of the new glosses this one is my favorite. XOXO gives the sweetest softest pink pigment.
Alessandra R.
Verified Customer
Tooth sensitivity- gone!
I have really sensitive teeth, but after a few months of using zebra, that sensitivity nearly disappeared!
I have really sensitive teeth, but after a few months of using zebra, that sensitivity nearly disappeared!
Browning B.
Verified Customer
Best ever!
Love these! Perfect for travel too!
Love these! Perfect for travel too!
Amy
Verified Customer
The best non-tox floss on the market!
I have tried so many different brands of non-toxic floss and they all hurt my hands to use and constantly broke while flossing. Zebra never breaks even in my tightest teeth and feels so clean! Worth it!!
I have tried so many different brands of non-toxic floss and they all hurt my hands to use and constantly broke while flossing. Zebra never breaks even in my tightest teeth and feels so clean! Worth it!!
Hannah
Verified Customer
Obsessed
This is the perfect clear gloss with a touch of sparkle. A permanent staple in my bag from now on.
This is the perfect clear gloss with a touch of sparkle. A permanent staple in my bag from now on.
Alicia F.
Verified Customer
Prop 65 compliant
Heavy metal tested
Every ingredient listed
Essential oils, not fragrance
No fluoride or hydroxyapatite
Supports the body’s natural function
Zebra
Others
Media
“Dallas mother Jenn Thatcher is a visionary of health and wellness, creating toxin-free products, that quite literally, saved her children.”
“So many products on the market present themselves in a way to trick consumers, people think they are making good choices for their families, only to find out they aren’t so good after all. And that’s where she [Jenn] steps in.”
“Zebra is poised to be the company that changes the game for consumers navigating the dirty personal care industry.”
Wild Enough To Challenge The System
ZEBRA was founded by a dedicated mom tirelessly pursuing ingredients safe enough for her family. Recognizing the unreliability of purportedly safe natural brands, she resolved to defy the status quo and create products that were truly trustworthy.